5 Reasons Why your Business need a website to grow
With social media ruling the internet, You may want to ask why you still a website to grow your business.
Do you need a website?
Yes you do. In the year 2019, More than 70% of people were researching companies online before visiting or making purchases while the same percentage of customers could be lost to a small business without a website.
If you’re not convinced yet, and you’re curious about the advantages of websites over social media profiles, read on! Here are five ultimate reasons why you need a website to grow your business in the year 2023.
1. A website makes you look professional and your increases your trust
Most people don’t trust a business without a good website. A clean, modern page that is regularly updated and pops up in search engines is an instant credibility boost. Potential customers will trust you more and have all the information they need in one place. In a digital age, we expect businesses to have a web presence.
2. A website will bring you more business and more conversions
Well-optimized websites can pop up on the first page of Google search attracting new customers that weren’t looking specifically for you but were just researching a topic. There’s a much bigger chance of someone ‘stumbling upon’ your website than a social media profile. Also, comparing you and any competing business or offer is easier when all the parties involved have a pro website.
If you invest in Google Ads or Facebook Ads, you can direct the traffic straightway to your website. On the page, your leads will have all the details to make an informed purchase, and a call-to-action to motivate them. Pages with built-in popup forms and web push notifications encourage website visitors to stay in touch and come back.
3. Creating your website with us is much easier and cheaper than expected
If you believe that to create a stunning website, you need to be a tech-savvy expert of web design, or have a team of engineers and a professional web designer on speed dial – I’m happy to say – you’re wrong!
4. A website gives you full control of your business
There are two sides to this reason. The first is your freedom of expression on a website. You can’t customize your social media presence to the same extent. All your assets have to be the same format as everybody else’s. If you really want to stand out, a website is the answer.
The absolute design freedom gives you an opportunity to present your brand in a unique way and showcase its voice and personality.
The control over your image on a webpage isn’t only about the graphics and layout. You decide what to put out there, so if you have any cool online reviews, customer testimonials, videos, etc., they can all share the space on your site.
If you have a gallery or a portfolio, this is also a chance to display it in a creative way. You can redesign and change anything on a website any time you want.
5. Websites are the centre of all marketing efforts
A website can be the first place where potential customers interact with you and learn about your business.
It can also be where they land on last, to make a purchase, because they were redirected from an email, a Facebook ad or an Instagram post.
Maybe they want to receive your emails, and that’s why they visit your site – to sign up.
All your marketing efforts, no matter if your business is operating online or offline, should sprout from and lead to your own, stunning and informative webpage.
Campaigns are also easier to manage when everything is interconnected and the common denominator is a website. So, having a website is a priority and the first step to success.